Tips For Social Media Marketing Success

By now, social media marketing is probably an integral cog in your company’s promotional machine. So, chances are, you’re already familiar with the general ‘best practices’ on setting up and executing a successful social media campaign. view instagram photos online
Post on behalf of other people. Ask your colleagues if you can use their social media profiles and add them to the Oktopost platform. You can then post in their name – allowing you to reach all their connections, groups, and pages. Your colleagues can rest assured that their privacy is protected and they can choose the groups and pages that you will be able to access. Join all the LinkedIn groups and Facebook pages that are relevant to your organization and add them to your Oktopost profile. Once they are added you will be able to post on multiple groups and pages at the same time. In this week’s blog post, we’re going to show you how to get more out of your social media campaigns specifically when using the Oktopost platform. Sharing content of value to your community, on a regular basis, should be the backbone of any social media marketing plan. Yes, you can CURATE content; finding and sharing content created by others, but you need a plan for creating content of your own as well. Often, you can extract and re-format content that you already have – brochures, catalogs, white papers or reports – so this is not as daunting. You just need to understand that pushing advertisements or fliers to these new digital platforms should not be the bulk of your content plan. Oktopost’s social inbox informs you every time that people respond to your social media posts. This enables you to keep on top of discussions, stay active in relevant groups, and reply to important comments and questions. Note: as there are often so many comments, you may want to turn on the social inbox only for LinkedIn and important profiles to ensure that nothing gets ‘lost’ in all the email notifications.

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Change Your Content to Suit the Network


We’re sure you already know that LinkedIn has a different style to Facebook and Twitter. Plus, the networks have different conventions and listening tools (i.e. adding hashtags on Tweets will help people find your messages). how to get lots of likes on instagram without hashtags
So Oktopost allows you to write different messages for each network. These messages are saved according to the network and you can select and re-use them whenever you want. This is essential for two reasons. Firstly, you don’t want people to just read your posts and leave – you need to direct them to your website or landing page. Secondly, Oktopost needs the links in order to track the success of your posts. Traffic generated from a social media post is often misleading – there is no way to tell whether users are just reading your posts and leaving. By using the conversion pixel, you will get a much clearer picture as to which posts are actually working and which posts are failing to generate valuable leads. This will enable you to cross-reference data and receive more detailed information on your website visitors, conversions, and traffic sources. Check Oktopost’s dashboard and campaign reports regularly and adapt your campaigns accordingly.Setting up the lead capture code on Oktopost allows you to view the leads generated from your social media activities. This enables you to view the names of the new leads and helps you run more effective lead nurturing and lead conversion programs. Diving into social media marketing can be fun and rewarding – especially if you find a fit that you enjoy and that works for your community. It can also be overwhelming and time consuming. By creating a plan and focusing on key platforms, rather than trying to have a presence on every site, you can set yourself up for social media marketing success. It’s worth separating your social media marketing projects into distinct campaigns. This makes it much easier to stay organized, keep track of your work, compare results and analyze your successes.

Check your Social Inbox Often


Oktopost’s social inbox informs you every time that people respond to your social media posts. This enables you to keep on top of discussions, stay active in relevant groups, and reply to important comments and questions. hashtags for instagram to get more likes
Note: as there are often so many comments, you may want to turn on the social inbox only for LinkedIn and important profiles to ensure that nothing gets ‘lost’ in all the email notifications.Closing the loop on social media lead generation enables you not only to count the number of incoming leads; but also to find out who the leads are and if they will convert into paying customers. Oktopost enables full integration with top CRM platforms like Salesforce and Marketo. This means that the moment a lead clicks on one of your social media posts, you can track him or her all the way through to the point of sale. This enables you to measure the ROI very accurately – as you will know the precise return that you’re getting on your investment. You can also get more information on your leads during the sales process. By syncing Oktopost with your CRM platform, you can find out details like the name, email address, company, and job title of every lead generated through social media marketing. This will enable you to follow up on initial interest shown through social media and execute more targeted marketing campaigns. Your social media marketing campaign is an extremely important part of your overall marketing strategy. Social media is an amazing tool that can allow you to spread the word quickly and broadly and it is important that you make it an integral part of how you go about reaching everyone you wish to reach. They will be most appreciative. Take advantage of Oktopost’s facility to plan and schedule social media marketing posts months in advance. The platform’s user-friendly calendar view allows you to set up and execute long-running marketing campaigns within a matter of minutes. This will save you hours and hours of hard work, allow you to stay on top of projectsand ahead of the game.